Knowledge Series

February 16 2017 0comment(s)

6 Steps of Successful Market Research Process

Posted by NAVADHI In Knowledge Series

Market research process can be collated in 6 major sections which every market research project needs to follow to be successful. These are:
 
  1. Defining the Research Problem & Objectives
  2. Research Design
  3. Data Collection
  4. Data Processing
  5. Data Analysis
  6. Market Research Report & Presentation
 
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February 14 2017 0comment(s)

What is Marketing Research?

Posted by NAVADHI In Knowledge Series

Definition

Marketing research links marketers and organisations with their consumers through information related to marketing opportunities and problems.

[…]

February 14 2017 0comment(s)

What is Market Research?

Posted by NAVADHI In Knowledge Series

Definition

Market research is a process of gathering, analysing and interpreting raw data about target market, product or service, competitors and about past, present and potential consumers to derive usable business information.

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